White hat link building

White hat link building

What Is Link Building?

Let’s start with a simple definition of Link building before we get deep dive into the white hat link building topic, it is the process of grasping a link on an independent website back to your website.

In other words Link building relates to the attempts to get links from other sites to your site. It is one of the most influential tools to obtain top rankings for your website in search engines.

What is Backlink?

Backlinks are also called “inbound links”, “incoming links” OR “one-way links”. Backlinks are links from a page on one site to a different site. When someone links to your website, then you have incoming links from them. If you link to another site, then they have incoming links from you.

If a large number of high-quality links pointing to a certain page, search engines will acknowledge it as a popular or important thing, and, hence, they’ll place it higher.

For instance, If the user is viewing a page about the “top restaurant” she/he might discover links out to other transmitters or user-generated review pages.

Types of Backlinks

Most beneficial type of backlinks.

1) Editorial Backlinks
2) Guest Blogging
3) Business Profile Backlinks
4) Free-tool backlinks
5) Badge backlinks
6) Comment backlinks

Most avoidable type of backlinks

1) Paid Links
2) Non-Newsworthy Press Releases
3) Forum Links
4) Spam website links
5) Bot generated links

What is a white hat link building?

White hat link building is a way of driving traffic to a site through Search Engine Optimization (SEO) methods, such as guest posting, content Promoting, utility Link Building, etc on the Website.

What is a white hat link building?

The word “white-hat” is not restricted merely to link building. white-hat link building is a process of link building with Google’s guidelines. By moderately performing link building practice with google defined rules.

Our purpose should be to concentrate on the user by building a satisfying experience and providing relevant data to the users.

And not practicing disagreeable Search Engine Optimization.

white hat links higher the website position(rank) in search engines by “Organic” which means that improves user’s experience with guest posting, content Promoting, utility Link Building, etc

White hat link building VS Black hat link building

A White hat link building is a method of building backlink from relevant higher authority domains in your corner.


If the site connecting to your site has a high Domain Authority and has related content, your inbound links will be good for Search Engine optimization.

A Black hat link backlink comes from irrelevant and untrusted Authority. Sites that have been penalized and those that are violating Google’s Webmaster Guidelines can harm your Search Engine optimization.

As mentioned in the above lines white hat links come from an authorized domain it also has a proper(specific) anchor text which helps users as well as a search engine to find your site easily.

While in black hat link building,

Some people think they can not get caught while using spammy links or use automatic link-building tools but the search engine can easily find out if you are trying to fool the search engine by using such black hat methods and get penalized.

White hat link building allows you to win long-term period as it follows Google guidelines to come up in SERP(Search Engine Result Page).

While black link building allows you to short-term win.

Because it does not follow search engine rules and in a short period it goes down in SERP(Search Engine Result Page).

White hat link building practice helps you to get indexed by search engines easily.

It is a safe practice to move with. practicing this method does not have bad consequences.

Wherein black hat link building practice may lead to de-indexing your site by search engines and sometimes in the worst case, Your site may get banned by search engines.

A good example of white hat link building is the natural link, valuable content with no broken links, etc.

An example of black hat link building is, links from sites that are irrelevant to your site, broken links, low-quality anchor text, etc.

White Hat Link Building Strategies

Art of placing a link in Content

The first requirement is to have fresh and unique content where you can place your links to other websites.

It’s like the art of creating interesting and engaging content and merging links in the content.

Try to use quality keywords in your content where you can target or to say use those important keywords as links in your article, blog, etc.

Source Page Links

The main motto of website links is to guide their users to helpful sources. The goal then is to go out and discover other websites that have source pages for their society and promote your client’s source.


Guest Posting

Guest posting should be remarkably interesting and authenticated and should be concentrated around your topic and it must not get another direction in respect to your topic.

Putting guest posting on your site with higher authority adds more value to your inbound link profile. here the main motto is to reach out to sites related to your topic, online media.

Link Reclamation

This topic focuses on broken links,

Many times it happens you have stopped some services and products, eliminate unwanted content from your website.

But it may affect some other links so the page they refer to no longer exists. it causes the problem so be careful with link reclamation.

Follow guidelines

Without doing much for success you just need to follow the guidelines of search engines, it may take some time to reach out to goals but it is worthy for long term success.

Just focus on rules to create white hat link building and high-quality anchor text, quality keywords and rest will be done by search engines.

Tools you can use for White Hat Link Building

There are no direct tools available for white hat link building that can provide a direct hundred and thousand of inbound links to your site.

If you are using such tools then again think about it you may come under black hat link-building techniques and get a negative impact on yourself.

White Hat Link Building Tools

There may be several tools available in the market but all of them are not beneficial for you.

You can use some of them for generating the third-party inbound link building reports so you get a notion about how to implement your ideas to generate better inbound links.

Following are some tools that may help you to generate inbound link reports :

  • Buzzstream 
  • SEMrush
  • Moz 
  • Ahrefs 
  • Google Analytics
  • Authority Labs
  • Screaming Frog

Only white hat link building enough to rank higher in search engines?

People think that putting inbound links on their website is enough for their way to success in ranking up in SERP, but that’s not right.

There are other various ranking factors that are affecting the ranking with “link building” of the website in SERP.

Following are some of the other ranking factors :-
High-quality content

High-quality content refers to providing fresh, valuable content keeping your topic as the “center point” without misleading the user in any other direction. Because in the end “quality content is a king” for success in ranking high in SERP.

Anchor text

An anchor text should contain a reach set of related keywords in it, but remember that do not stuff anchor text with too many unnecessary words. Anchor text also plays an important role in ranking your site high in SERP.

Bounce rate

Bounce rate refers to the percentage of visitors that leave your website after viewing only one page on your site.

If your site has a high bounce rate it may harm your ranking factor.

There may be many reasons behind the bounce rate like users may not find relevant content they are looking for, user idles on a page for more than a particular time, etc.

About the author

He is the Founder & Owner of Inventive9. He is a Full-stack web developer with great knowledge of SEO & Digital Marketing. He has 7+ years of experience in IT Solution Services and serving 115+ clients worldwide.
4 Responses
  1. Vicky Bahadur

    Thank you for this amazing blog post. I have a question. Does black Hat SEO still work? If so, in how many days, by the website will rank on Google?

    1. There are many factors consider to reduce bounce rate. Like you can improve page UI & UX. You can put some animation and attractive call to action. Put some related article links from the site. Use User interactive multimedia elements to prove your points. Keep your article point to point and shorter.

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